Social Media - HPP

These social media designs were developed as part of my work as a designer at Hospital Pequeno Príncipe, created specifically for digital platforms.

The objective was to translate institutional content into engaging, platform-appropriate visuals—adapting messages to different formats, audiences, and communication goals. Each piece was designed with attention to hierarchy, readability, and brand consistency, while also considering performance factors such as clarity at small sizes, scroll impact, and engagement potential.