Landing Pages - HPP

These landing pages were developed as part of my work at Hospital Pequeno Príncipe, with a strong focus on aligning every visual and structural decision with established brand guidelines. The goal was to communicate effectively with a broad and diverse audience, ensuring clarity, trust, and emotional connection—essential elements for an institution of this scale and impact. Each page was designed to support fundraising and resource mobilization efforts (“captação de recursos”), translating complex institutional messages into accessible, compelling digital experiences.

From a UX/UI perspective, I prioritized usability, accessibility, and conversion-oriented design. This included clear information hierarchy, intuitive navigation, and responsive layouts to ensure a seamless experience across devices.