Integrated Donation Campaign - HPP

This project was developed as part of my role as a designer at Hospital Pequeno Príncipe, for a large-scale campaign focused on encouraging tax return donations. I was responsible for adapting the campaign across multiple formats, including both print and digital materials, ensuring visual consistency and a cohesive identity throughout all touchpoints.

The work involved translating a single campaign concept into a wide range of assets—balancing clarity, emotional appeal, and accessibility—while maintaining a recognizable and unified visual language. The pieces presented here represent a selection of the materials created as part of this broader campaign.