3% Campaign Carousel - HPP

These social media designs were developed as part of my work as a designer at Hospital Pequeno Príncipe, created specifically for digital platforms.

The objective was to support the hospital’s income tax donation campaign, helping drive awareness and contributions to fund its initiatives. I was responsible for creating the design for this specific part of the campaign we followed—defining the digital layout of the campaign’s carousels and vectorizing the mascot—ensuring visual consistency and adaptability across formats. Each piece was designed with attention to hierarchy, readability, and brand consistency, while also considering performance factors such as clarity at small sizes, scroll impact, and engagement potential.